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Job Opening details:-
Company Name :- Digitant Consulting
Position Name :- Marketing Automation
Company Location :- Hyderabad, Telangana
Job Category : General Category 2
Full Job Description :-
Job Description
Position Title : Marketing Automation
Position Type : Full-Time
Department : Marketing
Reports to : 1
Salary Range : Based on Experience
Location: Hyderabad
Position Summary
Digitant, thought-leading digital marketing, is hiring a Marketing Automation/Email marketing specialist immediately. Digitant is the digital marketing partner for medium and large businesses in the US & Canada and helps them set up and operate their digital marketing activities. The ideal candidate would be someone with exceptional marketing automation knowledge and skills. The candidate would be willing to go the extra mile to deliver quality.
Responsibilities
Create Email strategy
Create Email design along with designer
Create lists for campaigns
Setup email campaigns in Hubspot/Marketo/Eloqua Email marketing tools.
Select assets- whitepaper, cases studies, reports for the email campaigns
Setup workflows
Create personas for campaigns
Create Drip campaigns
Set up mass mails for newsletters
Track the performance of email campaign
Lead scoring setup in the tool
Prepare the Performance reports
Requirements
Ability to research and identify opportunities for improvement
Deep knowledge of Automation techniques, online marketing platform tools, and best practices
Ability to create lead generation and nurture campaigns.
Tremendous attention to detail
Methodical approach and critical view of activities
Degree in Marketing is a plus
What we appreciate
Ability to quickly turn around deliverables
Creative thinking and ability to contribute meaningfully to brainstorming sessions
A voracious learner is hungry to learn and stay updated with the bleeding edge of design principles, best practices and tools
Team player who works collaboratively with various team members
Thorough attention to detail
Result-oriented and will get the job done
Job Perks
Flexible work hours
Quick growth for good performers
Work with a motivated, talented and creative bunch of people
Open vacation policy
Transparent, open and fun-loving culture
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